We are a full-service online development and integration company. We make any disparate systems in your environment invisible giving you the ability to see through them into the data that is most important to you. Our custom development solutions are especially beneficial to marketing professionals. We enable marketers to make more strategic decisions. We do so by empowering them against the nemesis of justifying their budget's contribution to the company's bottom line.
Odin removes the subjective nature of your marketing initiatives and tracks things previous viewed as "intangible." We will customize a solution that lets you track and show cause-and-effect relationships to your data throughout your entire business. We can paint a picture, a never-before-seen picture of your marketing efforts and give you the ability to demonstrate ROI justification.
With Odin, your strengths shine while any weaknesses are fortified. Our expertise includes offerings in three distinct areas:
Custom integration and development
Let's break this down and explore it further...
Okay, so the comprehensive explanation for an online development and integration company isn't exactly easy reading. There is no such thing as a one-size-fits-all solution. People are unique and so are their needs. By developing custom, back-end interfaces, we seamlessly combine data from multiple sources. Whether it's your e-mail, sports headlines and the weather report, or tracking an individual's experience through each step of your sales cycle, we give you one-page access to any data you want to see.
Solutions need to be customized based on what the individual need. If you have clicked this far, you are serious enough about wanting to know more-so we'll customize an example for you.
In this scenario, "you" are a marketing executive; your budget includes everything pre-sales. Just before lunch on the last Friday of the quarter, your boss is looking for someone to share the hot seat. Apparently, the quarter's numbers look grim. He informs you that your budget hinges on your ability to provide a full ROI accounting by end of day. He wants the following:
- Conversion rates for each third-party vendors you have contracted with list generation, telemarketing and sales,
- The average number of company contacts required to close the sales cycle,
- The average number of contacts required to close the sales cycle for those who initially classified as "cold"
- Conversion rates for each contact generated from your internal marketing efforts including trade shows, users groups, Web seminars, in-bound calls, Web site requests, E-mail campaigns and customer referrals.
Sadly, in this hypothetical you are not working with Odin. And as of 5:00 p.m. you won't be working for your company anymore either.
Conversely, with Odin as your partner, you would point-and-click your way to a few reports before lunch was over. You could create for yourself and for your boss a picture of your own data that included the answers he was looking for and much more.
The holistic picture of your data that we provide is one that most have never seen before. Our integration solutions link all the systems of your business process together...regardless of their degree of difference. This gives you the ability to track data and truly compare apples-to-apples in all cases.
Odin was founded with a very specific philosophy-the individual matters most. We believe that you should be able to see the data you want to see, when you want to see it in the way you want to see it.
We use whatever combination of software solutions necessary to link all of the systems that your data touches. This gives us the ability to place any parameter you choose at the center and provide statistical evidence.
Another example: say that your 2008 tradeshow budget is the topic of an energetic internal discussion. In 2006, a 2 million dollar budget resulted in 50 qualified leads and 2007's 1.5 million dollar budget resulted in only 10 leads. This fact is used to strengthen the case that the tradeshow budget should be cut. Alone, you might have a hard time creating a strong case to the contrary. However, with Odin's ability to track data through every step for your business, you make a few clicks and generate a report that showed nine of the 10 2007 tradeshows leads were converted to sales as opposed to only three of the 50 2006 leads resulted in a sale.
Odin's value to you is not primarily defensive. The majority of our clients find our partnership strengthens their strategic planning. With the holistic picture we provide of their data, our partners report making more informed business decisions.
The details are "technical" so we will save those for a white paper on another day. Until then, you need only remember that Odin will empower you as a better marketer, decision maker and informed professional.